Article:		New SBRI Call for proposals - Influence through Cyberspace
More Information:		There has been little research investigating how behaviour and attitudes are revealed and can be shaped by online activity within cyberspace. Being able to affect human and social behaviour demands an understanding of how this behaviour is shaped by multiple factors: personality, motivation, attitudes, social identity, group, organisational and social norms and cultural practices as well as the context within which the behaviour occurs. Analysis of these factors potentially allows the forecasting of human and social behaviour in response to interventions of all types. The MOD through the Centre for Defence Enterprise (CDE) is seeking research applications that explore human and social behaviour in the virtual worlds of cyberspace. There is already work focusing on Intelligent Transport Systems and modelling human behaviour in online environments, which may find elements of this call applicable. The competition, which launches in Harwell on 22nd April, is focussed on current cyberspace tools. Potential applicants are strongly encouraged to attend the launch event.
		Click here to find out more about the call
Date:		17 March 2010